storytelling

Storytelling Week: How to tell a successful story

| 3 February 2022

Storytelling is at the core of communications. As featured in our list of Six Key Marketing Trends of 2022, the need for good storytelling from marketers is more salient than ever. Over the years, the Hey Me team have worked with a myriad of clients across industries. Each in their own way have required expert […]

A row of books laid out on a shelf.

Storytelling is at the core of communications. As featured in our list of Six Key Marketing Trends of 2022, the need for good storytelling from marketers is more salient than ever. Over the years, the Hey Me team have worked with a myriad of clients across industries. Each in their own way have required expert […]

Why should you think about how you tell your story?

| 27 January 2021

When we were young, if we were asked to write a story, we would all write in a similar way, “once upon a time a good guy went on adventure and came across a bad guy, the good guy triumphs over bad guy and we live happily ever after”. At a later age, we are […]

Image of an open book

When we were young, if we were asked to write a story, we would all write in a similar way, “once upon a time a good guy went on adventure and came across a bad guy, the good guy triumphs over bad guy and we live happily ever after”. At a later age, we are […]

What is communication and why must we choose between PR or Marketing?

| 20 March 2018

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

When two worlds collide

| 13 March 2018

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]