World Book Day
Posted by Amy Bell on 7 March 2024

World Book Day is here! Amongst many other internationally celebrated days in March, Hey Me is excited to welcome another World Book Day. It’s a valuable time to consider not only why we appreciate books and reading, but why creativity and literacy are such treasured skills that are often taken for granted. 

As well as many of the Hey Me team being mothers, with little ones celebrating World Book Day in their schools and nurseries, Hey Me considers World Book Day to be a fantastic celebration of the written word – which is what we do best. 

Story-making is an excellent way to build your skills in writing and literacy, as well as your imagination. Since the nineteenth century, when literacy and education were popularised in Britain, and the advent of the printing press changed the production of books forever, reading has become a necessary, and much celebrated skill. Whether we’re reading road signs, food packaging, your emails, or even this blog, we’re always reading. Even when we use our phones, we read; in many ways our lives are shaped and interpreted by the text that surrounds us. This is why Hey Me always priorities accessible and clear communications, to get the message across in a world of reading. 

Books stay with you forever. Many members of the Hey Me team can still remember the books that left an impact on us as a child, along with the books we still love today. 

As a child, Amy really enjoyed the stories of Winnie the Pooh and the Secret Seven stories. There are some books that have stayed with her through adulthood, like the Harry Potter and His Dark Materials series. As an avid reader it’s hard to narrow down Amy’s favourites, but one of her most recent favourites is The Discovery of Witches by Deborah Harkness. 

Emma’s childhood favourite is Roald Dahl’s Matilda. She was always envious of her magic powers. Emma was also a big fan of the Scottish book Katie Morag and enjoys sharing Katie’s adventures with her children. 

Molly’s all-time favourite is Rebecca by Daphne Du Maurier, for the suspense and romance. 

Jen’s favourite book as a child was Elmer, which she now enjoys sharing with her young children. 

Although she is a big fan of Wilkie Collins, Olivia’s all-time favourite is To the Lighthouse by Virginia Woolf, for the nostalgic descriptions of passing time; and her childhood favourite is Swallows and Amazons, for the adventure. 

“Since day one, Amy herself has fit seamlessly into our team, understanding the message we want to convey and the audiences we want to reach. Her upfront audit was invaluable in helping us internally hone our common voice, which has demonstrated itself in the consistency of the content we put out as a brand and as individuals within the company. Behind the scenes, Amy has instinctively adopted our internal communication methods (Slack, SharePoint) and works closely with our in-house graphic design team to ensure our graphics and copy are in sync.” Lucy Prior MBE - previously from 3Squared 2021
“After meeting Amy a few years ago, I was able to provide her with an opportunity to manage the comms on a major alliance, alongside Marie from Doodle HR, which she flourished at. Amy helped me to implement a more structured approach, freeing up my time to work more closely with clients and create new content. Hey Me are easy to deal with and quick to provide valuable solutions; I wouldn’t hesitate to work with Amy and the team again” Karen Duncan - Lanehead Coniston
“Working with Hey Me is very straight forward - they take you through whatever process is needed, with clear instruction and good ideas. Since working with Hey Me, Zak Mobility now has a strong brand identity and purposeful website that is fit for purpose. I would recommend Hey Me to other companies, as they do a professional job with a friendly face.” Sam Pearce - CEO, Zak Mobility
“As a member of the RIA SME Leadership team, Amy ran a slimdown version of the Hey Me messaging workshops in 2023. The workshops helped the team to delve deeper into what the SME group stood for, what it meant to them as individuals and businesses and what they wanted to gain from communications. By holding up a mirror to those in the group and using a tiered approach, the group was able to find a common purpose and with Hey Me's help, a common language which best represented the aims of the leadership team and our RIA SME members. The fantastic results of this can be seen in action on our SME page of our website.” Isabella Lawson - Railway Industry Association

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