Global Ad Trends: Social media reaches new peaks
The recent Global Ad Trends report from WARC Media provides an overview of the current trends in the global advertising industry, with a particular focus on the recent transformation of social media platforms.
Some key statistics from the report include:
Social media has been specified as the largest media channel by ad spend, surpassing paid search functions. The global social media ad spend is forecasted to reach $247.3 bn in 2024, representing a 14.3% increase each year.
Meta is currently predicted to generate the highest amount of ad revenue in 2025 than the whole global linear TV market! The company is estimated to earn $155.6bn in ad revenue this year alone, an impressive 63% of the global social media ad spend.
The performance of key social media platforms include:
TikTok’s continuation to attract significant ad investments is evident through its estimation to earn $23.1bn in 2024, reflecting an 18.3% year-on-year increase. Snapchat and Pinterest are also expected to generate a surge of double-digits in ad revenue; while the platforms are significantly smaller than Meta, their unique functions and features have the potential to provide beneficial advertising opportunities. X, formerly Twitter, is anticipated by the report to experience several hardships regarding advertising on the site this year, perhaps this could be partially impacted by the changes in management?
The report undeniably points to the major competition being faced by traditional media advertising, considering the increasingly rapid growth of social media digital platforms.
