To celebrate Hey Me’s 8th birthday, we decided to treat ourselves to a fresh rebrand, updating our visual identity. As is often the way when you enter a new chapter, Hey Me fancied a spruce-up! 

Over the past eight years, a lot has changed within the company and we wanted to ensure that our branding captures our energy, what we offer, and what we believe in now. 

We worked closely with Rosie from Rapport Creative to create a new colour palette and mood board before updating the logos and creative background imagery using the new, brighter and bolder colours. Our branding forms our identity and ensures that we stand out from others.  

Rosie Houghton, from Rapport Creative Design said: “It’s important to keep checking in with your visual identity as your business grows and develops, to ensure it still communicates the things you want to be known for and the image you want to project.  

An injection of bold colour was just what Hey Me’s identity needed to better reflect their engaging, no-jargon approach. New background images add a sense of fun and help show off the team’s personality”. 

Your branding establishes your unique identity and sets you apart from other companies in your field. It’s the part that captures your audience’s attention and gives them a feel for who you are and what you stand for.  

When working with our clients, we like to begin by laying the foundations, really getting to know who they are and what they’re trying to achieve. This helps us to develop a clearly defined strategic message and brand story unique to every business. Once we have perfected the language, we often get stuck into crafting a visual brand identity, working from the ground up. We work collaboratively with designers to build brand toolkits and brand guidelines that complete the foundations for all communications activities. 

Reflecting on the rebrand, Amy Jeffs, Founder and Managing Director at Hey Me, shares her thoughts on why the time was right for a refresh.  

“The original branding was developed when there was only me in the company. I was very much focusing on the quiet, behind the scenes, delivery of freelance marketing communications services now, eight years later we want to step out from behind the work and shout about ourselves a little more, our passion for strategic messaging and brand storytelling and our dedication to helping businesses enter or grow in their chosen markets.” 

Our values and services remain the same and always will – however, we felt that the time was right to elevate our visual identity, in turn ensuring that it reflects our voice and enables our message to stand out in a crowded space. As businesses grow and evolve, it’s important to pause every once in a while, and make sure the way you present yourself still resonates with the people you are trying to reach. This is something that we always tell our clients, so the time was nigh for us to do the same for Hey Me.  

We hope you enjoy our new brand and if you would like to find out how we could help you to develop your brand identity, get in touch with us via Contact – Hey Me.