covid 19

The shift in strategic communications post-pandemic

| 29 March 2021

It’s safe to say the pandemic has brought a considerable amount of uncertainty to the communications world, but it’s also forced us marketing professionals to adapt and reshape how we engage with consumers. We explore the shift in strategic communications during the pandemic, and how we can use these learnings to inform our marketing strategies […]

Neon sign which says 'change'

It’s safe to say the pandemic has brought a considerable amount of uncertainty to the communications world, but it’s also forced us marketing professionals to adapt and reshape how we engage with consumers. We explore the shift in strategic communications during the pandemic, and how we can use these learnings to inform our marketing strategies […]

What 2020 taught us about marketing communications

| 16 December 2020

2020 has certainly been a year we will never forget. Who would have thought a year ago that a year on we’d be in the midst of a worldwide pandemic? Let’s be honest, most people have spent 2020 figuring out how to forget about 2020. But, if we take a moment to pause and reflect, […]

Covid alert

2020 has certainly been a year we will never forget. Who would have thought a year ago that a year on we’d be in the midst of a worldwide pandemic? Let’s be honest, most people have spent 2020 figuring out how to forget about 2020. But, if we take a moment to pause and reflect, […]

Why we should invest in communications, not cutbacks

| 6 November 2020

Let’s be honest, communications has long been considered an afterthought for many businesses. Especially when we compare it to areas such as operations and technology which, on the face of it, are perceived to be much more important for the bottom line. But, due to the pandemic, the level of communications has been significantly heightened, […]

A rainy York street

Let’s be honest, communications has long been considered an afterthought for many businesses. Especially when we compare it to areas such as operations and technology which, on the face of it, are perceived to be much more important for the bottom line. But, due to the pandemic, the level of communications has been significantly heightened, […]