The Increasing Importance of PR and Earned Media
Why earned media is winning A recent discovery found that 57% of PR agencies globally have reported an increase in the importance of earned media in the current economic climate (source: PRovoke Media), with 88% of PR specialists describing digital storytelling as being the most impactful future trend (source: Meltwater). To explore this further, the […]
Why earned media is winning A recent discovery found that 57% of PR agencies globally have reported an increase in the importance of earned media in the current economic climate (source: PRovoke Media), with 88% of PR specialists describing digital storytelling as being the most impactful future trend (source: Meltwater). To explore this further, the […]