What language do you use to speak to your customers?
When I ask, what language do you speak? I don’t mean language in the classic sense of English, Spanish or Chinese; although that is relevant and an important element of your business. I am referring to the words and phrases used to describe your products and services. One of the biggest risks for a business […]
![Language of the communications business](https://www.heyme.co.uk/wp-content/uploads/2018/11/Language-wordcloud-e1543243356621-50x50.png)
When I ask, what language do you speak? I don’t mean language in the classic sense of English, Spanish or Chinese; although that is relevant and an important element of your business. I am referring to the words and phrases used to describe your products and services. One of the biggest risks for a business […]