PR tips

The Increasing Importance of PR and Earned Media

| 22 September 2025

Why earned media is winning  A recent discovery found that 57% of PR agencies globally have reported an increase in the importance of earned media in the current economic climate (source: PRovoke Media), with 88% of PR specialists describing digital storytelling as being the most impactful future trend (source: Meltwater).   To explore this further, the […]

Why earned media is winning  A recent discovery found that 57% of PR agencies globally have reported an increase in the importance of earned media in the current economic climate (source: PRovoke Media), with 88% of PR specialists describing digital storytelling as being the most impactful future trend (source: Meltwater).   To explore this further, the […]

Maximising PR Coverage

| 28 April 2021

I’d like to think that spending 20 years in an industry would give me the experience to have all the answers or tools I need to guarantee success in my field. However, I work in the public relations industry. As ‘PRs’ (Public Relation Professionals), we’re not only reliant on and limited by the strength and […]

Newspapers

I’d like to think that spending 20 years in an industry would give me the experience to have all the answers or tools I need to guarantee success in my field. However, I work in the public relations industry. As ‘PRs’ (Public Relation Professionals), we’re not only reliant on and limited by the strength and […]