Here at Hey Me, we are a small but mighty (and currently all-female) team, ranging from recent graduates to working mothers. We understand the barriers that can exist when returning to work after maternity leave, as well as the importance of working around personal circumstances. Flexibility is a core value – something that our founder, Amy Jeffs, was committed to creating when Hey Me first began.    

This is precisely why a recent article in Marketing Week – focusing on the lack of progression for working mothers – resonated with us. As a female-led company, the article highlighted issues that many working mothers face, particularly around the time they prepare for or return from maternity leave. 

As the article points out, by the UK government’s own estimates, a 5% increase in female employment could boost the UK economy by up to £125 billion a year. Since 2000, women’s economic inclusion has accounted for 40% of UK economic growth, according to official figures. 

And yet – as we know firsthand – you can spend years building a career in marketing, communications, or PR, only for it to be disrupted when you take essential time off to have a child. Why is this still the case, and what can we do collectively to overcome it? 

Multitasking marketers 

Ask any mum you know – one of her superpowers is the ability to multitask and juggle countless responsibilities. From coordinating the nursery or school run to ensuring client deadlines are met, from making sure your children get their five a day to double-checking that event banners have arrived on time – there’s no end to the multitasking involved. 

That’s why a mother returning from maternity leave should be welcomed back as an invaluable team member – someone who brings not only professional expertise but also a finely honed ability to manage competing priorities with calm and efficiency. Anyone who’s navigated a toddler meltdown in the supermarket can absolutely handle a last-minute campaign change or communications crisis.  

Understanding flexibility in the modern age 

There are many brilliant campaigns and charities advocating for young mothers – Pregnant Then Screwed is one great example. But there’s still progress to be made before flexibility becomes standard in the workplace. 

The shift to remote work during the pandemic gave many of us a glimpse into a better work-life balance – and we’ve adapted to it. However, some employers are now pushing for a return to the office more frequently. 

As a fully remote team, we embrace the possibilities that flexible working offers – from continuing education to managing childcare. We know that our work can be delivered just as effectively, and to a consistently high standard, without being physically in an office. We hope more employers come to recognise the benefits and continue to offer flexible or remote options when requested. 

Looking to the future 

The world of work is always evolving. As the Marketing Week article highlights, some startups may hesitate to commit to a full-time marketing hire – but a part-time or fractional role allows them to bring in senior talent on a project basis. This kind of arrangement can empower marketers to progress their careers differently – often more sustainably and is perfect for mums returning to work, in particular. 

As attitudes continue to shift, so too must the structures of work. Beyond the importance of work-life balance, it’s essential that working mothers have space to grow their careers while also spending time with their children. This belief is the foundation of Hey Me, and something we’re proud to carry forward – now and in the future.