“As a member of the RIA SME Leadership team, Amy ran a slimdown version of the Hey Me messaging workshops in 2023.
The workshops helped the team to delve deeper into what the SME group stood for, what it meant to them as individuals and businesses and what they wanted to gain from communications.
By holding up a mirror to the those in the group and using a tiered approach, the group was able to find a common purpose and, with Hey Me’s help, a common language which best represented the aims of the leadership team and our RIA SME members. The results can be seen in action on our SME page of our website.”
Isabella Lawson
Policy Manager, Railway Industry Association