As we head into the latter half of the year, it is time to take stock and reflect on how best to harness your communications going forward. Keep reading to find out how you can refresh and optimise your communications this season to evolve with the market and drive engagement.  

1. Refresh your communications strategy 

Consider updating your messaging 

It may be time to check over and reflect on how your existing messaging is landing and give it a refresh, as the market is evolving, and your business aims or target audience may have altered. Ensure your messaging effectively reflects any changes to your company. 

Get to know your audience 

It is important to check who you are talking to so that your messages are targeted and relevant. Look at your current audience, does it look like your target audience? How can you tailor your messaging to each of your audiences? 

2. Look for upcoming events and awards in your field/industry 

Create a calendar with any key dates of upcoming relevant events 

Identify which events you and your company could benefit the most from. Then, plan out how you can maximise your attendance at an event – consider possibly exhibiting, speaking on a panel, networking techniques, or sponsorships. 

Research awards that recognise areas specific to your company’s subject areas and values  

Begin by compiling a list of your achievements over the past year that showcases and champions your company’s successes or key milestones. Start planning your awards applications in good timing.  You may want to consider hiring a PR team to assist you with this, something that we at Hey Me have supported many clients with over the years, with proven success.  

3. Consider updating your team on any updates, achievements, and upcoming plans and goals for your company. 

• Think about how you will communicate effectively to everyone and keep your team inspired for what is to come.  

• Be transparent when discussing project progress, industry/market updates, and how they may affect your company. 

• Consider the communication channels, such as newsletters, engaging team meetings/town halls, intranet channels, etc.  

• Encourage your team to communicate and voice their opinions! For larger companies, perhaps consider implementing a survey, or, for smaller companies, a Q&A session at the end of a meeting may be beneficial to you and your team. 

4. Strengthen customer and client relationships 

• Ensure you have scheduled client check-ins to review their needs, progress, and to discuss any ongoing projects. This is an important task to do at the end of each year, to inform the communications strategy for the following year.  

• If not already, aim to schedule at least one monthly meeting with each client to discuss both theirs and your progress. 

If this is something that you feel your company could benefit from, then Hey Me are here to help. We are offering a 7 steps to effectively promote your business course, a tailor-made course for those new to the world of marketing, PR and communications. Get in touch with a member of the team to discuss further via communicate@heyme.co.uk