Is it time for you to invest in communications?
Posted by Amelia Spanton on 3 March 2022

A time to reassess?

As the new financial year rolls around, it presents a prime opportunity to reassess where you and your business are investing your time and resources into. Likely, there are areas in which you have untapped potential, your communications being a target.

A new financial year heralds a fresh start, allowing time to incorporate new approaches and goals and reassess your budgets. Similar to the psychology that propels us to make New Year resolutions, the cyclical aspect of the financial year and sense of renewal can drive significant change and new developments.

The key to decision-making when it comes to financial planning and investment is considering this untapped potential and the areas in which the investment will significantly pay off. For some companies, communications, marketing, and PR is not at the forefront of mind and can end up as simply an afterthought. However, it can be a key method to reach new audiences and drive the growth of your business.

We know that the world of communications can seem perplexing, with its rapidly changing landscape. This is why our specialist team take the reins, allowing you to focus on your work whilst we strategise and execute a successful, engaging approach.

A close up photo of Amy looking at the Hey Me LinkedIn page on her phone.

Why you should invest in communications

When we say communications, we are not just talking about the odd social media post that you push out when you attend an event. At Hey Me, we take a distinctively holistic approach that takes into account external and internal communications.

Whether you are B2B or B2C, external communications, which includes everything from press releases to website content, is vital to reaching your audience. Visibility and the creation of a cohesive and consistent brand message across your PR, social and digital channels is crucial when it comes to building trust with potential customers.

Not only can you develop new business leads, but you can build your reputation and brand within your industry becoming a thought leader. Crafting thought leadership articles and featuring in key trade publications, shows not only your expertise but authority and influence as a brand.

With our years of experience, we navigate the nuances when it comes to platforms, industries, and individual businesses, and ultimately create effective external communications which enable you to have a prized advantage over competitors.

On the other hand, internal communications within your business are just as valuable, ensuring that you have a consistent, unclouded vision and narrative shaped from within.

As we explored in an earlier blog, Why we should invest in communications, not cutbacks, in the context of upheaval and change, internal communications ensures that employees can work effectively and efficiently. This encompasses everything from newsletters to updates on platforms like Slack or Microsoft Teams and can be customised to fit the needs of your company. Regular internal communications are a key component of employee wellbeing and satisfaction and ties nicely into HR practices. The last thing that you would want is your employees to be stressed and facing uncertainty or even chaos; which is why clear and regular interaction is so valuable.

Engaging internal communications also plays a key role in employee onboarding, which is why we created a toolkit tailored to just for this process, called the New Starter Toolkit alongside our Foundations for engaging interactions toolkit which is perfect for refining internal communications processes.

Undoubtedly, clear direction, rapport and collaboration within your organisation can foster, innovation, creative thinking and overarchingly, a better functioning business.

All-encompassing, effective communications unlock new opportunities and enable you to make your voice heard in a crowded marketplace. Investing in this area may be the key to your businesses’ next steps of development and growth. So don’t be afraid and take the leap now whilst the time is right.

A person holds a phone whilst scrolling on Slack on their laptop.

How can Hey Me help

We are a team of creative PR and Marketing professionals with experience in generating successful communications strategies and campaigns. Taking a unique, holistic approach, we utilise bespoke methods to get to the heart of your business and get to know your brand inside out. Our team are natural storytellers with a flair for creating engaging communications and we will guide you through the, often complicated, world of PR and marketing.

Whatever the support you need, our specialist team are here to help, be that with creating clear brand messaging or crafting a perfect award entry.

Working as an extension of your team, we do the heavy lifting work that communications entails, allowing you to focus on the other key aspects of your business.

Investing in PR, marketing and communications is, at the end of the day, investing back into your company.

If you’d like to learn more about how we can help you and your business please get in contact with the team today, via communicate@heyme.co.uk

“Since day one, Amy herself has fit seamlessly into our team, understanding the message we want to convey and the audiences we want to reach. Her upfront audit was invaluable in helping us internally hone our common voice, which has demonstrated itself in the consistency of the content we put out as a brand and as individuals within the company. Behind the scenes, Amy has instinctively adopted our internal communication methods (Slack, SharePoint) and works closely with our in-house graphic design team to ensure our graphics and copy are in sync.” Lucy Prior MBE - previously from 3Squared 2021
“I saved so much time after implementing a more structured approach which has given me the opportunity to focus on creating more content and work more closely with my clients. Amy and her team are easy to deal with and are quick to provide valuable solutions. I would not hesitate to work with Hey Me again in the future.” Karen Duncan - Lanehead Coniston
“I met Amy a few years ago at a Young Rail Professionals event and was able to provide her with an opportunity to manage the comms on a major alliance which she flourished at. Soon after she started, Marie came along to provide HR support across the multiple businesses. It seems only natural that being as dynamic and knowledge as they are, they are looking to work together on this new venture, which I am sure will be a huge success.” Karen Duncan - Lanehead Coniston
“I saved so much time after implementing a more structured approach which has given me the opportunity to focus on creating more content and work more closely with my clients. Amy and her team are easy to deal with and are quick to provide valuable solutions. I would not hesitate to work with Hey Me again in the future.” Karen Duncan - Lanehead Coniston

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