Marketing a business using social media
Posted by Callum Whitten on 16 September 2020

Swan Health Physiotherapy is an independent physiotherapy business run by Ruth Wilson. Ruth decided to take the plunge and expand her own clinic instead of being part of a larger business.

Ruth was finding the prospect of marketing her business a bit overwhelming. So, she asked Hey Me to help. We set up a programme that introduced Ruth to the basics of social media marketing and gave her guidance on how to build a successful strategy.

Amy commented:

“Like many people when they start out, Ruth knew social media would help her reach her local audience but wasn’t sure what to put out there or how to organise it.”

Over a couple of short sessions, Hey Me guided Ruth through the process of planning, introduced her to the basics of each platform and supplied a framework to start organising her social media updates and ideas in a logical way.

Ruth explained how Hey Me helped her: “Hey Me gave me a really good framework that I could work to. They also helped me identify my target audience and educated me on what I was wanting to achieve with my posts.”

After making the initial changes, Swan Health Physio’s Facebook page immediately gained more engagement and exposure.

Swan Health Physiotherapy Logo

Ruth added:

“A lot of my business comes through word of mouth when people have received a good service, so it’s been extremely beneficial to have a presence on social media. I found it to be a really simple way for me to not only engage with my patients, but also for them to share their experience with other potential clients.

“I would highly recommend Amy and the Hey Me team – they are really supportive and easy to talk to. No question is stupid and they really helped me to make sense of the process.”

“Since day one, Amy herself has fit seamlessly into our team, understanding the message we want to convey and the audiences we want to reach. Her upfront audit was invaluable in helping us internally hone our common voice, which has demonstrated itself in the consistency of the content we put out as a brand and as individuals within the company. Behind the scenes, Amy has instinctively adopted our internal communication methods (Slack, SharePoint) and works closely with our in-house graphic design team to ensure our graphics and copy are in sync.” Lucy Prior MBE - previously from 3Squared 2021
“I saved so much time after implementing a more structured approach which has given me the opportunity to focus on creating more content and work more closely with my clients. Amy and her team are easy to deal with and are quick to provide valuable solutions. I would not hesitate to work with Hey Me again in the future.” Karen Duncan - Lanehead Coniston
“I met Amy a few years ago at a Young Rail Professionals event and was able to provide her with an opportunity to manage the comms on a major alliance which she flourished at. Soon after she started, Marie came along to provide HR support across the multiple businesses. It seems only natural that being as dynamic and knowledge as they are, they are looking to work together on this new venture, which I am sure will be a huge success.” Karen Duncan - Lanehead Coniston
“I saved so much time after implementing a more structured approach which has given me the opportunity to focus on creating more content and work more closely with my clients. Amy and her team are easy to deal with and are quick to provide valuable solutions. I would not hesitate to work with Hey Me again in the future.” Karen Duncan - Lanehead Coniston

Start a project with us:

Get in touch