Hey Me founder joins RIA SME Leadership Team
Posted by Amelia Spanton on 21 June 2022

We’re delighted to announce that our founder and managing director Amy Jeffs is joining the Railway Industry Association SME Leadership team.  

A photo of Amy Jeffs sitting on a bench in a blue coat & hat smiling.

This is an exciting opportunity for us to further support SMEs in the rail industry and we are looking forward to meeting more of the innovative, interesting SMEs making change across the rail industry, a key sector we collaborate with.  

The RIA SME Leadership Team is a group of RIA members from small and medium-sized companies, that works to help to shape RIA’s approach to SME policy. The Team helps RIA to best represent its smaller members to clients, stakeholders, and buyers; and informs their work on events and thought leadership. 

Amy and the wider team have developed invaluable expertise and understanding having worked in the tech and transport sectors, alongside other industries, for a number of years. Before establishing Hey Me in 2017, Amy worked in PR, marketing, and communications roles across rail, education, retail logistics, transport, innovation, customer service and tourism. The Hey Me team have also worked with several brilliant SMEs in the rail technology space, including 3Squared, Incremental and One Big Circle to name a few.  

With this wealth of experience and knowledge, Amy can play a key role in the SME Leadership team and in the wider industry, particularly when it comes to effective communications, a crucial component to success in any sector.  

If you’re curious about how our specialist communications team can help support you and your company, take a look at our services or get in contact with us today via communicate@heyme.co.uk  

“Since day one, Amy herself has fit seamlessly into our team, understanding the message we want to convey and the audiences we want to reach. Her upfront audit was invaluable in helping us internally hone our common voice, which has demonstrated itself in the consistency of the content we put out as a brand and as individuals within the company. Behind the scenes, Amy has instinctively adopted our internal communication methods (Slack, SharePoint) and works closely with our in-house graphic design team to ensure our graphics and copy are in sync.” Lucy Prior MBE - previously from 3Squared 2021
“After meeting Amy a few years ago, I was able to provide her with an opportunity to manage the comms on a major alliance, alongside Marie from Doodle HR, which she flourished at. Amy helped me to implement a more structured approach, freeing up my time to work more closely with clients and create new content. Hey Me are easy to deal with and quick to provide valuable solutions; I wouldn’t hesitate to work with Amy and the team again” Karen Duncan - Lanehead Coniston
“Working with Hey Me is very straight forward - they take you through whatever process is needed, with clear instruction and good ideas. Since working with Hey Me, Zak Mobility now has a strong brand identity and purposeful website that is fit for purpose. I would recommend Hey Me to other companies, as they do a professional job with a friendly face.” Sam Pearce - CEO, Zak Mobility
“As a member of the RIA SME Leadership team, Amy ran a slimdown version of the Hey Me messaging workshops in 2023. The workshops helped the team to delve deeper into what the SME group stood for, what it meant to them as individuals and businesses and what they wanted to gain from communications. By holding up a mirror to those in the group and using a tiered approach, the group was able to find a common purpose and with Hey Me's help, a common language which best represented the aims of the leadership team and our RIA SME members. The fantastic results of this can be seen in action on our SME page of our website.” Isabella Lawson - Railway Industry Association

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