Communication

Six Key Marketing Trends of 2022

New year, new trends. January is a great time to reassess your marketing strategy incorporating the upcoming trends of the new year. In this blog, we will talk you through the top 6 trends of 2022, from showcasing social value,  to exploring how organisations can harness new social media platforms to creatively engage with audiences.  1 – Shifting aims   As social media and marketing evolves, we have seen a seismic shift in aims as […]

2022 written in sparkler like text with a black background.

New year, new trends. January is a great time to reassess your marketing strategy incorporating the upcoming trends of the new year. In this blog, we will talk you through the top 6 trends of 2022, from showcasing social value,  to exploring how organisations can harness new social media platforms to creatively engage with audiences.  1 – Shifting aims   As social media and marketing evolves, we have seen a seismic shift in aims as […]

Seasonal marketing: Tailoring your communications to the time of the year

From Easter to Diwali, we’re now in the midst of an exciting celebration on the annual calendar, the Christmas festivities. Perhaps you might share the odd festive post on your company’s social media, but do you know how to customise and tailor your communications all year round to fit around a particular celebration? It can often seem […]

A photo of Stonegate in York showing people wondering about the shops.

From Easter to Diwali, we’re now in the midst of an exciting celebration on the annual calendar, the Christmas festivities. Perhaps you might share the odd festive post on your company’s social media, but do you know how to customise and tailor your communications all year round to fit around a particular celebration? It can often seem […]

How to stop writing in technical jargon

If you’re working in the tech field, it’s easy to get lost down a jargon rabbit hole. Most of the time, you might not even realise you’re communicating in jargon speak, particularly if you’re working with clients and colleagues who use the same words as you do, day in and day out. Those acronyms, buzzwords […]

Question mark at the bottom of a tunnel

If you’re working in the tech field, it’s easy to get lost down a jargon rabbit hole. Most of the time, you might not even realise you’re communicating in jargon speak, particularly if you’re working with clients and colleagues who use the same words as you do, day in and day out. Those acronyms, buzzwords […]

What language do you use to speak to your customers?

When I ask, what language do you speak? I don’t mean language in the classic sense of English, Spanish or Chinese; although that is relevant and an important element of your business. I am referring to the words and phrases used to describe your products and services. One of the biggest risks for a business […]

Language of the communications business

When I ask, what language do you speak? I don’t mean language in the classic sense of English, Spanish or Chinese; although that is relevant and an important element of your business. I am referring to the words and phrases used to describe your products and services. One of the biggest risks for a business […]