digital marketing

Data-Driven PR for Measurable Results

| 28 June 2024

In today’s business world, terms like big data, data science, and data-driven decision-making dominate conversations across industries. Public relations (PR) is no exception, with the term “data-driven PR” frequently being thrown around. However, turning data into actionable insights for PR requires creativity, strategic thinking, and a willingness to examine results carefully.  So, what does ‘Data-Driven’ […]

In today’s business world, terms like big data, data science, and data-driven decision-making dominate conversations across industries. Public relations (PR) is no exception, with the term “data-driven PR” frequently being thrown around. However, turning data into actionable insights for PR requires creativity, strategic thinking, and a willingness to examine results carefully.  So, what does ‘Data-Driven’ […]

An Introduction to Sustainable Digital Marketing – Hey Me Q&A

| 2 October 2023

Q&A with Giles Metcalfe, ethical freelancer and sustainability practitioner Can you tell us more about your career history and current role? I’m Giles Metcalfe – Ethical Freelancer and Sustainability Practitioner. My company is Giles Metcalfe Digital (established in 2014). I am a decent (meaning good at what I do and also a good guy) Freelance […]

A person holds a phone whilst scrolling on Slack on their laptop.

Q&A with Giles Metcalfe, ethical freelancer and sustainability practitioner Can you tell us more about your career history and current role? I’m Giles Metcalfe – Ethical Freelancer and Sustainability Practitioner. My company is Giles Metcalfe Digital (established in 2014). I am a decent (meaning good at what I do and also a good guy) Freelance […]