messaging

What is strategic messaging?

| 14 October 2025

Strategic messaging is at the very foundation of the services we offer at Hey Me, and the workshops we run are part of every client’s journey.   What is communications messaging or strategic messaging?   Messaging is the vehicle to tell your business or brand story. It is a series of statements and descriptions that tells your […]

Strategic messaging is at the very foundation of the services we offer at Hey Me, and the workshops we run are part of every client’s journey.   What is communications messaging or strategic messaging?   Messaging is the vehicle to tell your business or brand story. It is a series of statements and descriptions that tells your […]

Seasonal marketing: Tailoring your communications to the time of the year

| 11 December 2021

From Easter to Diwali, we’re now in the midst of an exciting celebration on the annual calendar, the Christmas festivities. Perhaps you might share the odd festive post on your company’s social media, but do you know how to customise and tailor your communications all year round to fit around a particular celebration? It can often seem […]

A photo of Stonegate in York showing people wondering about the shops.

From Easter to Diwali, we’re now in the midst of an exciting celebration on the annual calendar, the Christmas festivities. Perhaps you might share the odd festive post on your company’s social media, but do you know how to customise and tailor your communications all year round to fit around a particular celebration? It can often seem […]

What is communication and why must we choose between PR or Marketing?

| 20 March 2018

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

When two worlds collide

| 13 March 2018

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]