Strategic messaging is at the very foundation of the services we offer at Hey Me, and the workshops we run are part of every client’s journey.
What is communications messaging or strategic messaging?
Messaging is the vehicle to tell your business or brand story. It is a series of statements and descriptions that tells your target audience; customers past, present and future, as well as stakeholders and the wider world, who you are and what you do.
From a strategic perspective it is the umbrella belief and story that you tell through everything your company does and is the way you communicate your vision, mission and value offering.
The right messaging helps ensure that everyone involved with your organisation is equipped to tell the same story, consistently, using the same voice whilst delivering information that is easy to understand.
Why is messaging important?
It’s important to spend time on your company’s message so that you know you are communicating in the most effective way to your chosen target audience. Without messaging, you could be telling the wrong people the wrong things, culminating in wasted resources, effort and money.
With the right messaging in place, you can ensure that all brand activity is consistent and follows the same path. You can also ensure it is engaging and accessible for your audience, creating greater opportunities for further interactions and sales.
Messaging also increases the confidence of your team members. By frequently distributing messages via internal communications, your team will know what they’re working towards and how to tell others what they do. Activating employees and empowering them through early involvement in your messaging activity can help you realise substantial growth potential.
In a crisis, we all need to know what we’re doing and say it quickly and confidently. Having an established message and a team in the know can be the difference between life and death for a company.
How does Hey Me use messaging?
For Hey Me, our initial focus on messaging allows us to draw up a messaging framework pack which acts as a blueprint to all future marketing, communications and PR activity including internal communications and external communications. Having that blueprint speeds up our activity and allows us to act on our customers behalf, saving them time and money every month.
Taking the time to really get to know our customers means that we can monitor the opportunities available to them and act quickly. We develop an in-depth understanding of the company, products and personalities involved meaning we can draft content with very little input from the team.
As a result, this saves companies time and takes the pressure off employees to undertake additional work regarding communications activities. In today’s fast paced content climate, fuelled by continuous news updates and social media usage, it is pertinent to have the expertise and support that Hey Me provide more than ever, to ensure that your business stands out.
If you would like to find out more, get in touch with Amy at amy@heyme.co.uk
