Thanks to the smartphone revolution, we can access messages, social media updates and news stories from the moment we wake up to the moment we go to bed. While it can be distracting from a personal perspective, it provides endless opportunities for businesses to get their story out there. But in today’s content-saturated world, how can you make your brand stand out from the crowd and get your voice heard?
Creating attention-grabbing communications
It’s important now more than ever for businesses to get their voice out there in their internal networks, be it on social media platforms such as LinkedIn, via a piece of editorial with a trade magazine or through website case studies. By shouting out about all the good things that you do, you can build up brand credibility and rise above the digital noise.
At Hey Me, we provide an online training course tailored specifically for organisations who are looking to create communications and strategies that will help them stand out from the crowd. In developing this course, we’ve witnessed the struggles many organisations encounter when trying to create captivating communications. These can become real blockers to both internal communications and getting your brand out there externally.
However, creating attention-grabbing copy from brand messages to elevator pitches needn’t be as complicated as you may think. To overcome this, we’ve created five top tips on how to get your brand dialogue going and create communications that will get your brand noticed:
1.Avoid complicated language and jargon and use plain English
Complicated language and terminology can be off-putting to potential audiences. When you think of the biggest brands in the world such as Google and Apple, you’ll notice a common thread running through their communications: they are written in plain English that’s easy to understand. Don’t put people off with jargon-heavy language – keep your brand messaging simple and straightforward, and you’ll see the engagement flourish.
2. Embrace the 5 Ws – Who, What, When, Where, Why
In essence, the 5 Ws are questions whose answers are considered basic in problem solving or information gathering. A commonly used technique by the media, this approach helps to gather information and communicate it succinctly and directly.
By employing this principle when framing a story, you can create a seamless flow of dialogue that gets key information across. Bear this principle in mind when creating any copy and you’ll find that you can communicate your brand message loud and clear.
3.Set the scene
Context is key. Help your audience to better understand your products and services, and define the key benefits that you provide. We live in a time-poor society, so by showcasing how your services could benefit your target audience, you will command attention and your audience’s time, in turn building brand buy-in and a better understanding of your products and services.
4.Define your company’s “one big idea”
Create a strong headline that describes your one key benefit and ensure this is consistent across all communication channels, from your website to your social media channels. This helps to drive brand association with your target audience and will ensure you are recognised for your USP or key market differentiator, helping you to stand out from your competitors.
We are human beings and we love stories about people. Build client testimonials and case studies to showcase your work in action and how it has benefited customers or clients. Craft your brand story. Define what problems you encountered and how your product or services resolved them. Humans relish stories, so embrace your people and the people around you to set the scene on what your business is all about.
If you would be interested in learning more about how Hey Me could support you with getting your brand message out there, then get in touch with our founder Amy Bell via email@example.com today.