It’s 1st August and it can only mean one thing: it’s Yorkshire Day! We’re lucky enough to have worked with some wonderful small Yorkshire businesses over the last few years. So, we thought what better way to celebrate than recognising all the connections we’ve made.
Our collaborations have included Crossing the Chasm, Doodle HR, Adventure Fund, Selby Enterprise Cafe, Phil Pickles, Craig Storton Photography and Whitewing Recruitment and Training Services, Print Plus, Andrea Morrison Coaching, Swan Health Physio, Inch Punch Design, Jackie Crawford Image Consultant and Paula Duck Photography, to name but a few.
There’s no question about it – all of these alliances have had a huge impact on our business. So, we want to pass on our knowledge and show you why linking up with like-minded brands might well be the most powerful piece of marketing advice you’ll ever receive. We’ve explained why and tips to get started, below:
It can boost your expertise
Collaborating with a complementary business can strengthen your expertise in new areas and aid you in developing innovative products and services for your customers.
By merging skillsets together, you can gain a competitive advantage, boost credibility, reach untapped markets and ultimately attract a wider audience. Better still, both you and your employees can take away valuable skills from the relationship and vice versa.
Take our toolkits as an example. We partnered with Doodle HR and a chartered psychologist to create bespoke internal resources that combine the expertise of communications, HR and wellbeing: three different areas that are so often dealt with separately. Both partnerships have allowed us to offer services with a point of difference, while teaching us new skills along the way.
There’s power in the collective
There’s the conventional saying “two heads are better than one,” and this especially rings true if you’re a small business or start-up. People buy from people and there’s great strength in numbers, especially when you’re up against the larger corporations.
As a small business, it can be hard to get your name out there. Linking up with another brand can instantly double your reach and visibility, just by sharing products and services on your respective channels. It allows you to sell your products on each other’s behalf.
It can help problem-solve
When ideas comes to a grinding halt, it can be helpful to gain another perspective. Working with another company can open up opportunities for collaborative brainstorms.
You might find a partner can offer a fresh outlook on a problem you’ve been so desperately wanting to solve. Or, they could get the ball rolling in an entirely new direction, bouncing different ideas around across the team.
It’s crucial for communications
Joining forces with another company can help spread important messages and build positive brand association. In the current Covid-19 climate, collaborating has never been more important for communications. Many brands have banded together for the greater good of society.
Let’s take hygiene, for example. Boots, Carex and 02 partnered with the government on their #EnjoySummerSafely campaign to ensure the message about safe hygiene was echoed loud and clear. When brands come together, they can leverage the power of communications, and quickly.
If your company is big on social responsibility and making change happen, collaborating with a well-suited business can be a powerful way of generating greater awareness on societal and political issues. It can also help change the perception of your brand and get your story understood by the right audiences.
So how can you get started?
How to find the right partner
Finding the right partner is crucial to success as you’ll need to be on the same page as one another. Ask yourself these key questions to form an alliance with the best possible fit:
In a saturated marketplace, teaming up with similar-minded businesses has never been more important for boosting your communications and getting your voice heard. There are so many long-term benefits to be reaped, whether that’s reaching bigger audiences or acquiring cutting-edge expertise.
Plus, if things don’t work out, not all is lost – you’ll gain valuable learnings for next time around. For more tips on how to boost your communications, take a look at our holistic approach to communications blog post.
“Since day one, Amy herself has fit seamlessly into our team, understanding the message we want to convey and the audiences we want to reach. Her upfront audit was invaluable in helping us internally hone our common voice, which has demonstrated itself in the consistency of the content we put out as a brand and as individuals within the company. Behind the scenes, Amy has instinctively adopted our internal communication methods (Slack, SharePoint) and works closely with our in-house graphic design team to ensure our graphics and copy are in sync.”Lucy Prior MBE - previously from 3Squared 2021
“I saved so much time after implementing a more structured approach which has given me the opportunity to focus on creating more content and work more closely with my clients. Amy and her team are easy to deal with and are quick to provide valuable solutions. I would not hesitate to work with Hey Me again in the future.”Karen Duncan - Lanehead Coniston
“I met Amy a few years ago at a Young Rail Professionals event and was able to provide her with an opportunity to manage the comms on a major alliance which she flourished at. Soon after she started, Marie came along to provide HR support across the multiple businesses. It seems only natural that being as dynamic and knowledge as they are, they are looking to work together on this new venture, which I am sure will be a huge success.”Karen Duncan - Lanehead Coniston