Storytelling Week: How to tell a successful story
Posted by Amelia Spanton on 3 February 2022

Storytelling is at the core of communications.

As featured in our list of Six Key Marketing Trends of 2022, the need for good storytelling from marketers is more salient than ever.

Over the years, the Hey Me team have worked with a myriad of clients across industries. Each in their own way have required expert narrative crafting in order to connect and build relationships with customers.

But you may be wondering how can it help you achieve tangible results? By crafting successful stories, you can build stronger connections, expand brand awareness and loyalty and establish a cohesive image.

A row of books laid out on a shelf.

Here are the team’s top tips for creating narratives in marketing and communications:

Emma Lever, PR & Communications Manager:

“Behind every business lies a diverse range of stories. However, the difficulty lies in weaving these out and communicating them in creative and attention-grabbing ways.

“Our top tip to businesses looking to up their storytelling ante would be to talk to your people – take the time to listen and learn, understand what makes them tick and what makes the products or services you deliver unique. Once you have these stories in your arsenal, take the time to understand who your audience is and how they digest their information and stories, be it LinkedIn or traditional media channels. Above all else, bear in mind that communication lies in everything we do, and everything has a story to tell.”

Amelia Spanton, Social Media & Communications Executive: 

“Our team knows that storytelling is a key aspect of any successful communication strategy. Through developing narratives, we get to understand more about our client and their values and work out how to best translate this into their communications.

“We love to thread compelling narratives through messaging to make sure clients stand out from the crowd and create a better connection with their audience.”

Find out more about our team and our services

“Since day one, Amy herself has fit seamlessly into our team, understanding the message we want to convey and the audiences we want to reach. Her upfront audit was invaluable in helping us internally hone our common voice, which has demonstrated itself in the consistency of the content we put out as a brand and as individuals within the company. Behind the scenes, Amy has instinctively adopted our internal communication methods (Slack, SharePoint) and works closely with our in-house graphic design team to ensure our graphics and copy are in sync.” Lucy Prior MBE - previously from 3Squared 2021
“After meeting Amy a few years ago, I was able to provide her with an opportunity to manage the comms on a major alliance, alongside Marie from Doodle HR, which she flourished at. Amy helped me to implement a more structured approach, freeing up my time to work more closely with clients and create new content. Hey Me are easy to deal with and quick to provide valuable solutions; I wouldn’t hesitate to work with Amy and the team again” Karen Duncan - Lanehead Coniston
“Working with Hey Me is very straight forward - they take you through whatever process is needed, with clear instruction and good ideas. Since working with Hey Me, Zak Mobility now has a strong brand identity and purposeful website that is fit for purpose. I would recommend Hey Me to other companies, as they do a professional job with a friendly face.” Sam Pearce - CEO, Zak Mobility
“As a member of the RIA SME Leadership team, Amy ran a slimdown version of the Hey Me messaging workshops in 2023. The workshops helped the team to delve deeper into what the SME group stood for, what it meant to them as individuals and businesses and what they wanted to gain from communications. By holding up a mirror to those in the group and using a tiered approach, the group was able to find a common purpose and with Hey Me's help, a common language which best represented the aims of the leadership team and our RIA SME members. The fantastic results of this can be seen in action on our SME page of our website.” Isabella Lawson - Railway Industry Association

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