Communications strategy

The shift in strategic communications post-pandemic

| 29 March 2021

It’s safe to say the pandemic has brought a considerable amount of uncertainty to the communications world, but it’s also forced us marketing professionals to adapt and reshape how we engage with consumers. We explore the shift in strategic communications during the pandemic, and how we can use these learnings to inform our marketing strategies […]

Neon sign which says 'change'

It’s safe to say the pandemic has brought a considerable amount of uncertainty to the communications world, but it’s also forced us marketing professionals to adapt and reshape how we engage with consumers. We explore the shift in strategic communications during the pandemic, and how we can use these learnings to inform our marketing strategies […]

What is communication and why must we choose between PR or Marketing?

| 20 March 2018

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

When two worlds collide

| 13 March 2018

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]

Is anything innovative?

| 7 December 2017

We live in a time when everything is billed as being innovative but, other than ground breaking research is anything truly innovative? If innovation is the process of change and the introduction of something new, innovation is definitely everywhere and has been taking place rapidly over recent years. But, if when communicators and writers use […]

We live in a time when everything is billed as being innovative but, other than ground breaking research is anything truly innovative? If innovation is the process of change and the introduction of something new, innovation is definitely everywhere and has been taking place rapidly over recent years. But, if when communicators and writers use […]

What’s all that noise?

| 16 October 2017

I love working out the best ways to communicate with people. I like the analysis, the planning and the execution. I like to write. But over recent years, I have been buried in ‘what should be’ and ‘the way it is meant to be’, as if there is a correct way to write something. There […]

I love working out the best ways to communicate with people. I like the analysis, the planning and the execution. I like to write. But over recent years, I have been buried in ‘what should be’ and ‘the way it is meant to be’, as if there is a correct way to write something. There […]