PR

Data-Driven PR for Measurable Results

| 28 June 2024

In today’s business world, terms like big data, data science, and data-driven decision-making dominate conversations across industries. Public relations (PR) is no exception, with the term “data-driven PR” frequently being thrown around. However, turning data into actionable insights for PR requires creativity, strategic thinking, and a willingness to examine results carefully.  So, what does ‘Data-Driven’ […]

In today’s business world, terms like big data, data science, and data-driven decision-making dominate conversations across industries. Public relations (PR) is no exception, with the term “data-driven PR” frequently being thrown around. However, turning data into actionable insights for PR requires creativity, strategic thinking, and a willingness to examine results carefully.  So, what does ‘Data-Driven’ […]

Is it time for you to invest in communications?

| 3 March 2022

A time to reassess? As the new financial year rolls around, it presents a prime opportunity to reassess where you and your business are investing your time and resources into. Likely, there are areas in which you have untapped potential, your communications being a target. A new financial year heralds a fresh start, allowing time […]

Amy looking at the Hey Me linkedIn page on her phone

A time to reassess? As the new financial year rolls around, it presents a prime opportunity to reassess where you and your business are investing your time and resources into. Likely, there are areas in which you have untapped potential, your communications being a target. A new financial year heralds a fresh start, allowing time […]

Maximising PR Coverage

| 28 April 2021

I’d like to think that spending 20 years in an industry would give me the experience to have all the answers or tools I need to guarantee success in my field. However, I work in the public relations industry. As ‘PRs’ (Public Relation Professionals), we’re not only reliant on and limited by the strength and […]

Newspapers

I’d like to think that spending 20 years in an industry would give me the experience to have all the answers or tools I need to guarantee success in my field. However, I work in the public relations industry. As ‘PRs’ (Public Relation Professionals), we’re not only reliant on and limited by the strength and […]

What is communication and why must we choose between PR or Marketing?

| 20 March 2018

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]