branding

Six Key Marketing Trends of 2022

New year, new trends. January is a great time to reassess your marketing strategy incorporating the upcoming trends of the new year. In this blog, we will talk you through the top 6 trends of 2022, from showcasing social value,  to exploring how organisations can harness new social media platforms to creatively engage with audiences.  1 – Shifting aims   As social media and marketing evolves, we have seen a seismic shift in aims as […]

2022 written in sparkler like text with a black background.

New year, new trends. January is a great time to reassess your marketing strategy incorporating the upcoming trends of the new year. In this blog, we will talk you through the top 6 trends of 2022, from showcasing social value,  to exploring how organisations can harness new social media platforms to creatively engage with audiences.  1 – Shifting aims   As social media and marketing evolves, we have seen a seismic shift in aims as […]

How to brand a city – COP26

COP26 is just one of many key events the city of Glasgow in Scotland has hosted. Back in 2014, the Commonwealth Games took over the city and now seven years on, remnants of the event remain, from sculptures and graffiti art to stadiums and revived sports centres. Being based in Glasgow, and as somebody passionate about the world of branding, it was fantastic to […]

COP 26 graphic with 'COP 26' written next to the earth.

COP26 is just one of many key events the city of Glasgow in Scotland has hosted. Back in 2014, the Commonwealth Games took over the city and now seven years on, remnants of the event remain, from sculptures and graffiti art to stadiums and revived sports centres. Being based in Glasgow, and as somebody passionate about the world of branding, it was fantastic to […]

Why should you think about how you tell your story?

When we were young, if we were asked to write a story, we would all write in a similar way, “once upon a time a good guy went on adventure and came across a bad guy, the good guy triumphs over bad guy and we live happily ever after”. At a later age, we are […]

Image of an open book

When we were young, if we were asked to write a story, we would all write in a similar way, “once upon a time a good guy went on adventure and came across a bad guy, the good guy triumphs over bad guy and we live happily ever after”. At a later age, we are […]