Emma Lever

Sow the seeds for stronger communications

| 11 June 2026

When it comes to sowing the seeds of an effective communications strategy, a little preparation goes a long way. Before you begin, ask yourself:  Do you truly understand your audience and their needs?  Can you clearly articulate what you do to someone new?  Do you know which tactics will support your business goals?   These are just a few of the essential questions that may spring […]

When it comes to sowing the seeds of an effective communications strategy, a little preparation goes a long way. Before you begin, ask yourself:  Do you truly understand your audience and their needs?  Can you clearly articulate what you do to someone new?  Do you know which tactics will support your business goals?   These are just a few of the essential questions that may spring […]

What benefits do communications audits give you?  

| 5 January 2026

In a recent piece, we explored what a communications audit is and provided you with an insight into how the process works. To build on this, we will delve further into the far-reaching benefits a communications audit provides and why it is vital that your organisation takes the time to do this sooner rather than later.   So, in simplistic […]

In a recent piece, we explored what a communications audit is and provided you with an insight into how the process works. To build on this, we will delve further into the far-reaching benefits a communications audit provides and why it is vital that your organisation takes the time to do this sooner rather than later.   So, in simplistic […]

How to brand a city – COP26

| 1 December 2021

COP26 is just one of many key events the city of Glasgow in Scotland has hosted. Back in 2014, the Commonwealth Games took over the city and now seven years on, remnants of the event remain, from sculptures and graffiti art to stadiums and revived sports centres. Being based in Glasgow, and as somebody passionate about the world of branding, it was fantastic to […]

COP 26 graphic with 'COP 26' written next to the earth.

COP26 is just one of many key events the city of Glasgow in Scotland has hosted. Back in 2014, the Commonwealth Games took over the city and now seven years on, remnants of the event remain, from sculptures and graffiti art to stadiums and revived sports centres. Being based in Glasgow, and as somebody passionate about the world of branding, it was fantastic to […]

Industry Update: Integrated Rail Plan

| 19 November 2021

Yesterday, the long-awaited Integrated Rail Plan (IRP) was released. There is no doubt the plan has caused ripples throughout the UK rail industry as it made significant changes to key projects such as HS2, including:     The eastern leg of HS2 to Leeds has been cancelled and a full high-speed east-west line linking Manchester to Leeds will not be built, as the government insists that […]

Photo of a train arriving at a station.

Yesterday, the long-awaited Integrated Rail Plan (IRP) was released. There is no doubt the plan has caused ripples throughout the UK rail industry as it made significant changes to key projects such as HS2, including:     The eastern leg of HS2 to Leeds has been cancelled and a full high-speed east-west line linking Manchester to Leeds will not be built, as the government insists that […]

The Autumn Budget – room to innovate?

| 4 November 2021

The Autumn Budget: Room to innovate?  There is no denying that last week’s Autumn Budget may have been one of the most hotly anticipated in history. Navigating our way out from the pandemic has proven to be no mean feat and the urgent need for increased investment across a range of sectors, from transport to the SME […]

Money pouring out of a jar

The Autumn Budget: Room to innovate?  There is no denying that last week’s Autumn Budget may have been one of the most hotly anticipated in history. Navigating our way out from the pandemic has proven to be no mean feat and the urgent need for increased investment across a range of sectors, from transport to the SME […]

What does the future of green travel look like?

| 28 October 2021

At Hey Me, we work closely across the transport and rail industries and with COP26 on the horizon, what does the future of green travel look like?

At Hey Me, we work closely across the transport and rail industries and with COP26 on the horizon, what does the future of green travel look like?

The rise of the ‘hybrid event’

| 9 October 2021

Events in a post pandemic world pose new considerations, challenges, and more meticulous planning than ever before, to ensure they can be executed safely, securely, and sustainably. As we have seen, the digital boom is showing no signs of abating. The move to online hosted events has provided a wealth of benefits, from reduced costs, adhering to sustainable targets, to capturing an even larger and geographically diverse delegate base. So, what does the future landscape of events look like […]

A hybrid event of in person and virtual conferencing.

Events in a post pandemic world pose new considerations, challenges, and more meticulous planning than ever before, to ensure they can be executed safely, securely, and sustainably. As we have seen, the digital boom is showing no signs of abating. The move to online hosted events has provided a wealth of benefits, from reduced costs, adhering to sustainable targets, to capturing an even larger and geographically diverse delegate base. So, what does the future landscape of events look like […]

Why awards matter in the world of communications

| 6 August 2021

Award entries can often seem like a daunting task for any business to undertake. From tight deadlines to lengthy word counts, to navigating what attachments to include, drafting an award entry does require a significant amount of investment. However, the time and energy that goes into drafting an award entry can truly reap long term […]

Award entries can often seem like a daunting task for any business to undertake. From tight deadlines to lengthy word counts, to navigating what attachments to include, drafting an award entry does require a significant amount of investment. However, the time and energy that goes into drafting an award entry can truly reap long term […]

How to get your story heard

| 3 September 2020

Over the course of the past ten years, the media landscape has shifted in a seismic way. From editorial teams being culled to the rise of digital media and globalisation of networks, the opportunities to get your story out there are more difficult and complex than ever. However, is this truly a bad thing? Creators […]

Image of megaphone with an orange background

Over the course of the past ten years, the media landscape has shifted in a seismic way. From editorial teams being culled to the rise of digital media and globalisation of networks, the opportunities to get your story out there are more difficult and complex than ever. However, is this truly a bad thing? Creators […]