Marketing Trends

How to Optimise your Communications this Season

| 20 September 2024

As we head into the latter half of the year, it is time to take stock and reflect on how best to harness your communications going forward. Keep reading to find out how you can refresh and optimise your communications this season to evolve with the market and drive engagement.   1. Refresh your communications strategy  […]

As we head into the latter half of the year, it is time to take stock and reflect on how best to harness your communications going forward. Keep reading to find out how you can refresh and optimise your communications this season to evolve with the market and drive engagement.   1. Refresh your communications strategy  […]

Six Key Marketing Trends of 2022

| 21 January 2022

New year, new trends. January is a great time to reassess your marketing strategy incorporating the upcoming trends of the new year. In this blog, we will talk you through the top 6 trends of 2022, from showcasing social value,  to exploring how organisations can harness new social media platforms to creatively engage with audiences.  1 – Shifting aims   As social media and marketing evolves, we have seen a seismic shift in aims as […]

2022 written in sparkler like text with a black background.

New year, new trends. January is a great time to reassess your marketing strategy incorporating the upcoming trends of the new year. In this blog, we will talk you through the top 6 trends of 2022, from showcasing social value,  to exploring how organisations can harness new social media platforms to creatively engage with audiences.  1 – Shifting aims   As social media and marketing evolves, we have seen a seismic shift in aims as […]

Seasonal marketing: Tailoring your communications to the time of the year

| 11 December 2021

From Easter to Diwali, we’re now in the midst of an exciting celebration on the annual calendar, the Christmas festivities. Perhaps you might share the odd festive post on your company’s social media, but do you know how to customise and tailor your communications all year round to fit around a particular celebration? It can often seem […]

A photo of Stonegate in York showing people wondering about the shops.

From Easter to Diwali, we’re now in the midst of an exciting celebration on the annual calendar, the Christmas festivities. Perhaps you might share the odd festive post on your company’s social media, but do you know how to customise and tailor your communications all year round to fit around a particular celebration? It can often seem […]

World Emoji Day: Why should you use emojis?

| 17 July 2021

We all love emojis, whether you use them sparingly or scatter them across your messages. ? But, have you ever thought about their origin or how they can be useful for communicating? A Brief History of Emojis ?  Emojis, which have been termed ‘the fastest growing language in the UK’ and are used by approximately 90% of […]

We all love emojis, whether you use them sparingly or scatter them across your messages. ? But, have you ever thought about their origin or how they can be useful for communicating? A Brief History of Emojis ?  Emojis, which have been termed ‘the fastest growing language in the UK’ and are used by approximately 90% of […]

2021 Marketing Trends So Far

| 3 July 2021

We’re halfway through 2021 so let’s take a look at a couple of the marketing and communications trends of this year so far. Platforms  2020-2021 was an important year for the growth in social media use. It’s been reported that there are currently around 53 million active social media users in the UK which is […]

A laptop with a "Hey Me" business card on top of it, surrounded by pens, a cup of tea and miscellaneous business magazines.

We’re halfway through 2021 so let’s take a look at a couple of the marketing and communications trends of this year so far. Platforms  2020-2021 was an important year for the growth in social media use. It’s been reported that there are currently around 53 million active social media users in the UK which is […]