Amy Bell

What can King of the court Roger Federer teach us about communication?

| 31 July 2018

Roger Federer is my favourite sportsperson of all time. He oozes with a calm, sophisticated determination which allow him to make being one of the best in the world look effortless. But, what does it have to do with communication? Well, Roger Federer is an undeniable brand. Whether he set out to build himself as […]

Roger Federer is my favourite sportsperson of all time. He oozes with a calm, sophisticated determination which allow him to make being one of the best in the world look effortless. But, what does it have to do with communication? Well, Roger Federer is an undeniable brand. Whether he set out to build himself as […]

What is communication and why must we choose between PR or Marketing?

| 20 March 2018

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

There is a long-standing debate between marketing and PR professionals about which is the most important and which gains the best results. In recent years, the role of digital has also been added to this discussion. While PR and Marketing are different functions which do different things, I believe that you need to be careful […]

When two worlds collide

| 13 March 2018

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]

After spending much of my time at school playing sports I always appreciated the positive effect team sports had on development of key skills. But, it wasn’t until I took a break from sports to build my career, before returning and taking up coaching, that I realised how much my career could aid my sporting […]

Harry Potter Studios are magical, but it’s not just the story which makes them so

| 15 January 2018

Last summer I visited the Harry Potter Studios at Leversden with a group of friends. We went because we all love Harry Potter, the world that JK Rowling built in her books and Warner Brothers reinforced in the films. The four of us work in different careers and have completely different interests; I’m in communications, […]

Last summer I visited the Harry Potter Studios at Leversden with a group of friends. We went because we all love Harry Potter, the world that JK Rowling built in her books and Warner Brothers reinforced in the films. The four of us work in different careers and have completely different interests; I’m in communications, […]

Is anything innovative?

| 7 December 2017

We live in a time when everything is billed as being innovative but, other than ground breaking research is anything truly innovative? If innovation is the process of change and the introduction of something new, innovation is definitely everywhere and has been taking place rapidly over recent years. But, if when communicators and writers use […]

We live in a time when everything is billed as being innovative but, other than ground breaking research is anything truly innovative? If innovation is the process of change and the introduction of something new, innovation is definitely everywhere and has been taking place rapidly over recent years. But, if when communicators and writers use […]

What’s all that noise?

| 16 October 2017

I love working out the best ways to communicate with people. I like the analysis, the planning and the execution. I like to write. But over recent years, I have been buried in ‘what should be’ and ‘the way it is meant to be’, as if there is a correct way to write something. There […]

I love working out the best ways to communicate with people. I like the analysis, the planning and the execution. I like to write. But over recent years, I have been buried in ‘what should be’ and ‘the way it is meant to be’, as if there is a correct way to write something. There […]